The recently formed Greater Valley Independent Business Alliance (GVIBA) is making some noise, greatly impacting the way citizens look at supporting local merchants. If the group’s successful kick-off event was any indication, there is a positive buzz among many local merchants as well as business organizations allied with the group. And, according to GVIBA members, the overwhelming feeling is that the best is yet to come.
The primary focus of GVIBA is educating the public on the value of buying from local independent merchants and supporting our local infrastructure and economies. The second part of its three-fold mission is networking with other business associations, including local chambers of commerce, to advocate for local independent businesses. The third is to work with government and community leaders to embrace policies that are friendly toward local merchants- policies such as Smart Growth.