GVIBA will work to raise consumer awareness of local, independent businesses and the power each consumer's purchasing decisions have to impact our community.
Goals
Publicize the full value offered by independent businesses
Shift consumer spending to locally owned and operated businesses
Strengthen the ability of local businesses compete against inter/national “chains.”
GVIBA works by organizing allied purchasing and marketing programs, hosting educational events and workshops, creating consumer incentives to shop at GVIBA member stores and fostering partnerships with other business alliances and Chambers of Commerce.
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